I'm Jim Mason. For 25 years, I worked as a drywall contractor; long days, hard work, and a lot of pride in building things that last. After a rewarding career, I decided it was time to retire. Retirement gave me something I hadn’t had in a long time: extra time to slow down, reflect, and focus on what matters most to me.

I’ve always believed that getting outdoors should be for everyone, not just those who can afford top-dollar gear. With this new chapter of my life, I wanted to create something meaningful. That idea is what led me here.

This is about making quality, affordable outdoor gear more accessible, whether you’re camping for the first time, heading out on a weekend hike, or just spending more time outside with family and friends. I’m not a big corporation, I’m a retired tradesman who understands the value of hard-earned money and wants to make sure it goes as far as possible.

Thanks for stopping by and being part of this journey. I hope this site helps you get outside, explore more, and enjoy everything the outdoors has to offer.